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Busan is Korea’s second largest city, the world’s fifth busiest container port and the largest transhipment port in north-east Asia. It also boasts some of the best beaches in Korea and is home to the Busan International Film Festival – the ‘Cannes’ of Asia, which takes place in the majestic Busan Cinema Centre (picture right).
Add a vibrant night life, and plenty of cultural experiences, Busan offers meeting and incentive planners plenty of options for groups of any size. From the creative industries to finance, ports, automotive and the IoT there are plenty of business reasons to meet in Busan. Just 2.5 hours on the high speed KTX (bullet train) from Seoul and served by Gimhae International Airport, access to the city is simple for global audiences. Whilst BEXCO satisfies the conventions market, new, deluxe hotels, an eclectic food scene from Korean BBQ to international Michelin cuisine, party yachts, unique venues and experiences, add the edge for a variety of events.
On 17th June 2020, the luxury SIGNIEL BUSAN by Lotte will open in Haeundae. 260 rooms occupy the third to 19th floors of the new, 101-story LCT tower. The building is the second tallest building in Korea (after Lotte World Tower in Seoul where SIGNIEL SEOUL is located). Every bedroom has a balcony with sea views. In terms of F&B The Lounge offers dishes by Michelin 3-star chef Bruno Menard; an all-day dining restaurant, The View, overlooking Haeundae beach with eight show kitchens; Chaoran, and Chaoran Bar, offer Chinese fare such as Guandong cuisine and dim sum and signature cocktails amidst Colonial Hong Kong surroundings overseen by chef Lee Che Liang, formerly of London's Hakkasan.
Meeting spaces are versatile and well equipped. The Grand Ballroom, located on the 4th floor, boasts the largest (9 m x 5 m) LED screen in Busan, and is even equipped with elevators for vehicles. The flexible space accommodates up to 990 pax in conference, and up to 1200 pax for a reception, and can be divided into three separate meeting spaces.
Additionally, the SIGNIEL BUSAN has a further Ballroom for up to 300 guests in a reception, or 250 in conference, and The Terrace offers a green outdoor event space for 180 pax reception.
The Terrace is ideal for promotional events or receptions and combined with the Ballroom provides scope to create different zones for your events. As is in keeping with the SIGNIEL brand, the modern French dining menus for events is also overseen by their Michelin Starred chef Bruno Menard, ensuring attendees will receive the optimum V VIP indulgence.
Busan is undergoing something of a transformation with its hotel inventory. In 2018 along a secluded part of the coast, the ‘most instagrammable’ Hilton Busan added an upmarket swagger to compliment the elegant Park Hyatt (opened 2013).
Korea’s most-popular Haeundae Beach also goes upscale in 2020 with older hotels being replaced by boutique and high-end establishments. The refurbished Novotel Ambassador Busan is on schedule to reopen as the Grand Josun a five-star hotel under new owner Shinsegae Chosun Hotel, in August. Shinsegae also own the iconic Westin Chosun, another landmark on the Haeundae beachfront, which is also undergoing a major refurb due to complete this year. With the opening this February of the new Avani Hotel, close to the Busan International Finance Center (BIFC), this refreshed inventory ensures event planners will find the right venue for any type of event from product launches and meetings, to upscale incentives.