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Hybrid Event Hub with Deutsche Messe

Secure and add value to your events – it is time to experience new technology and possibilities…


H’Up – we are proud to present this fabulous new location
Get in. Perform & stream. H’UP is a multifunctional event venue with a built-in yet adaptable streaming studio. All set up and ready to go for ONLINE, HYBRID and LIVE events. The perfect setting for live digital and analogue communication. The space’s infrastructure and permanently installed event and streaming technology are perfect for both ad hoc livestreams and carefully planned brand and product events. The 3,250 m² hall offers event spaces you can style however you like, as well as five studio sets.

H’Up is more than just a streaming studio. It’s also an attractive venue with a unique ambience for any event: URBAN –CREATIVE –TIMELESS. A permanent exhibition forms the visual highlight of the hall, which features industrial-style columns. “From Hanover to the world”: Go beyond the tourist hotspots to discover fascinating insights into the city and its people, both of which are spotlighted by H’Up. At H’Up, you will have a range of digital event services at your disposal. As specialists in live communication and online event portals since 2004, we offer your event an online event platform. From invitation management to the digital coordination of a complex hybrid or online event, THE POSSIBILITIES ARE LIMITLESS. Customised additional modules help us make your event more interactive and enhance communication among participants no matter how distant their locations.

Find out more below...

Virtual site inspection of the H’Up

Visit the H’Up website here

View the H'Up Brochure here

THE H’Up Location

THE STAGE boasts 50 m2of stage space with a high-resolution LED panel at the rear. The permanent installed lighting technology ensures that your video streams are always perfectly lit. It also means that THE STAGE is fully equipped for professional light shows.

Combining industrial architecture with a modern ambience, this stylish backdrop is perfect for hosting discussions and interviews in a relaxed lounge atmosphere.

THE TALK is a changeable set that is particularly suitable for interview situations. Backdrops are available in the H’Up industrial design, as a green screen and in a clean concrete style.

Products can be presented on a separately floodlit area against the H’Up industrial-style backdrop. The reinforced floor and large entrances allow cars, lorries and even buses to be exhibited.

THE MR provides a space where holograph technology and augmented and virtual reality can be integrated.

This generous welcome space features an urban industrial-chic style. The 30-metre-long check-in area is fully equipped with registration and cloakroom equipment.

For your event requirements in Hannover, please contact Hannover Exhibition & Conference Center (run by Deutsche Messe), email: or call +44 1628 532020.