Lizzie Yarnold Takes a Bow

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Korea Celebrates PyeongChang 2018

In the presence of H.E. Mr Joonkook Hwang, the Ambassador of the Republic of Korea (pictured left, centre, with), the CEO of Korea Tourism Mr Chang Soo Jung and Mr Hyung Koo Yeo of the PyeongChang2018 Organising Committee, and a host of guests, 27 April 2017 saw South Korea promote Pyeongchang 2018, and deliver a timely update about their progress, and reminded the audience that the games values are about unity, participation and peace under PyeongChang’s slogan Passion Connected.


At a glittering night at the Four Seasons Park Lane, hosted by the Korea Tourism Organisation with key partner including the games host organisers POCOG who demonstrated how advanced progress is on delivering (only) the second Winter Olympics and Paralympics in Asia. Team GB’s own Olympic Gold Medal winner Lizzie Yarnold @theyarnold and Sir Hugh Robertson – Chairman of the British Olympic Association (BOA), expressed their delight that some 60 Team GB athletes will participate next year.


It was also a chance to introduce the official Authorised Ticket Reseller (ATR) ‘Sports Travel & Hospitality Group (STH) to the travel trade and national media here in the UK. STH will soon launch Team GB Live, a platform developed in partnership with Team GB to enable those wishing to book ticket inclusive travel packages to the Games.

The Korea MICE Bureau’s invited guests included Korean DMC, Channel K’s representatives, Hyatt Hotels and a number of Business Event professionals spanning leading medical and arts associations, agents from Zibrant, Banks Sadler, CWT M&E, SODEXO and a number of sports and sponsorship activation companies.


Gangwon Province, home to the Alps of Korea, PyeongChang and the Gangneung Costal Cluster will see the KTX spur direct from Incheon International Airport, via Seoul, open by December this year, and enable visitors access within 100 minutes. Korea is a compact destination, and the KTX ‘bullet train’ already connects the SW and SE coasts in under 3 hours, which means groups can stay almost anywhere in South Korea and easily access the games.
But this was also a chance for the region to shine as an all year round destination, offering healthy and high octane team building activities from hiking to zip wires and white water rafting, delightful mountain landscapes, all just 70 mins from Seoul.


12 UNESCO sites are also in easy access, ensuring anything from Taking Tea with monks, to gala dinners on Korean Royal Court cuisine in traditional Hanoks can be included in programmes alongside the ultramodern high tech infrastructure, top notch hotels and all things K (Pop, Culture, Fashion etc), and a calendar of unusual and unique festivals.


Direct air access to Korea from the UK is just 10.5 hours, on three daily flights, and elsewhere over 90 airlines connect 186 cities with direct flights.


As the evening concluded, judging by the number of cuddly mascots of Soohorang and Bandabi that were whisked away under the coats of a number of leading professionals, Passion had Connected!

To learn more about these delightful creatures, and to keep up to date with the news, please visit the official Pyeongchang2018 website